Accelerate your growth through the “power of story”
Let me help you craft a unique, compelling story that attracts your ideal customer and engages them in a way that drives the growth of your business
AS FEATURED IN
CREATE
Crafting and telling your story effectively can attract a flow of ideal customers who become loyal
to you, and your business.
ENGAGE
Your story engages people on an emotional level, and can quickly establish a fanbase for you
and your business.
GROW
When crafted correctly, your popularity, influence and “share of mind” will expand every time your story is told by you, or by someone else.
CREATING YOUR STORY
A powerful approach to harnessing the “Power of Story”
Juan Garzon guides you through a proven 3-part story-creation framework that identifies your ideal customer, reveals what is unique about your brand, and positions your business to enjoy a decisive competitive advantage that can accelerate your growth in today’s highly-competitive marketplace.
See what clients are saying about Juan
“Juan Garzon has a God-given talent to create clarity from ambiquity, reason from nonsense, and certainty from doubt. His talent lies in understanding what you mean, not what you say, and organizing it in such a way as to bring the full force of your competency into focus.”
Kenneth D. Steadman
Steadman & Associates
“In only an hour he was able to pinpoint some of the areas of our business that need to be revisited and improved for a much stronger brand. I would strongly recommend working with Mr. Juan Garzon if you have any questions regarding brand, marketing strategy, or pitch presentations.”
Jensen Roll
H.O.P.E
NORMAN ORTIZ, IGENAPPS
“Amazing feedback on how to improve user acquisition”
“Juan is a brilliant entrepreneur with a lot of marketing knowledge and business savvy. He has been a great mentor and enlightening to any startup. He provides amazing feedback on how to improve acquisition…”
DAN BLACK, TORTAL
“Helped us define WHO we are and WHAT we do…”
“Juan worked with our executive leadership to help us define WHO we are, WHAT we do and the VALUE of our service. He then orchestrated implementing a plan to get those messages to people who needed to hear them.”
BOBBY VALENTINE, FITRAISE
“Amazing insights into creating brand strategies”
“Juan not only provides great advice and recommendations but he also asks the right questions at the right time. He is a great listener and has amazing insights into creating brand strategies and developing messages for companies like ours.”
BOBBY VALENTINE, FITRAISE
“Amazing insights into creating brand strategies”
“Juan not only provides great advice and recommendations but he also asks the right questions at the right time. He is a great listener and has amazing insights into creating brand strategies and developing messages for companies like ours.”
Your unique story told in clear, confident and compelling way
Here’s the simple, yet powerful 3-step process we’ll use to craft a compelling message that attracts, engages and persuades the right customers to choose you, while inspiring them to tell their friends and colleagues about you and your business.
1. DISCOVERY
First, we’ll dig deep into your brand and identify your ideal customers. We’ll uncover their pains and what they hope to achieve.
2. CORE BRAND STRATEGY
Next, we’ll map out their personal journey and discover how your brand aligns with their goals and aspirations. In the process, we’ll clearly define your brand’s promise, personality and positioning.
3. MARKETING ROADMAP
Finally, we’ll look at your products and services, along with your sales funnel. Then, we’ll define an actionable, step-by-step strategy for reaching your next level of growth.
Without a clear and compelling story…
You’re struggling to justify the value of what you offer
It’s difficult to explain how you are different than the competition
You don’t fully understand your target customer’s wants and needs
Your messaging is unfocused and inconsistent
Your marketing plan is unclear and ineffective
After crafting your unique brand story…
You’ll clearly communicate the value you deliver
You’ll have a clearly established position in the market
You’ll know what your target clients want and respond to best
You can share your story effectively across multiple marketing channels
You’ll have a well-defined roadmap on which to build your marketing
Without a clear and compelling story…
You’re struggling to justify the value of what you offer
It’s difficult to explain how you are different than the competition
You don’t fully understand your target customer’s wants and needs
Your messaging is unfocused and inconsistent
Your marketing plan is unclear and ineffective
After crafting your unique brand story…
You’ll clearly communicate the value you deliver
You’ll have a clearly established position in the market
You’ll know what your target clients want and respond to best
You can share your story effectively across multiple marketing channels
You’ll have a well-defined roadmap on which to build your marketing