Private VIP Intensive Days

A private, 1 to 2-day intensive designed to help you craft your core brand story and setup the foundation for developing a truly effective business model.

Who is it for?

The 1-Day Intensive is designed for entrepreneurs and small organizations looking to focus on a specific issue, whereas the 2-Day Intensive is for developing a more comprehensive messaging and business strategy. Rather than just focusing on a few specific elements, we’ll go deep, look at the big picture, and build a client-attracting brand story from the bottom up.

How does it work?

Depending on your business and needs, here are some possible outcomes:

  • Clarify your ideal client profile. While your brand is your own, it needs to relate to the people you serve and fit into their own journey. You need to be clear on who they are from the start.
  • Develop a clear and concise marketing message that helps you become irresistible to them.
  • Understand the problem you are really solving, including their internal drivers for hiring you.
  • Define your brand promise or what it is you stand for and commit to with every engagement.
  • Uncover your purpose (what drives you to do what you do) and why it matters to clients.
  • Map out your positioning and uniqueness from competitors and other similar solutions.
  • Develop your brand personality so when you speak and write you are remembered.
  • Leave feeling clear and confident about what steps to take next to get the results you want.
  • Leave with an action plan detailing what to focus on immediately after the session.

What’s included?

Here’s what you’ll receive as a Private VIP Intensive participant:

  • 7 or 14 hours of one-on-one, hands on training and coaching in person or via video chat (if not in Charlotte)
  • Worksheets, templates and notes to help you lock in the learning.
  • 1-hour follow up session a week after our session.
  • Email support for 2 weeks after your session.
  • A Brand Brief (a clear document that pulls all brand elements together – 2 Day only)

What’s the investment?

Choose between 2 options:

  1. The one (1) day session is $1597
  2. The two (2) day session is $2497

How do I get started?

To get started simply send an email to juan [at] with:

  1. A brief overview of your business
  2. What you’d like to accomplish in your business by working together (specific results)
  3. Any questions you have

Once we both agree to get started, I’ll send you an invoice for the deposit of $1000 to secure your spot. We’ll then schedule the day(s). The balance is due at the end of the program.